Apple Reportedly Having News Service Event on March 25

Apple's Holding a Surprise Event on March 25, Here's What to Expect

It will take place at the Steve Jobs Theater on the Apple Campus.

According to a report by BuzzFeed, Apple is gearing up to launch a news subscription service on March 25 during a special event.

Apple is expected to launch the service as a premium subset of its Apple News app later this year and remains hopeful it can win over holdouts in the meantime. Although the company has unveiled new iPads during events held in March in years past, the report indicates a subscription news service will be the focus of the event. Cupertino wants to "keep about half of the subscription revenue" generated by publishers.

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There have also been rumours that Apple is experiencing pushback from publishers regarding the upcoming news subscription platform's 50 percent revenue share, according to a recent report from The Wall Street Journal. It will reportedly blend those titles with its own original content as the company looks to shore up revenue amid declining iPhone sales and competition for screen time from other digital giants.

According to the report, both the New York Times and the Washington Post have rejected deals because the terms are too poor. In fact, the service now has 85 million monthly active users and is the biggest news app in the US. The publication notes that it is unlikely that the company will talk about any physical products at the March event, including the AirPods 2 or the rumoured next-generation iPad mini.

"We believe there will be another event in April at which point we expect iPad and product announcements to be launched".

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We've asked Apple for comment and will update this story with any response. Apple also recently confirmed to The Canadian Press that publishers would be able to sell subscriptions through Apple News in Canada, but declined on going into specifics.

Some publishers are also reportedly concerned they likely won't get access to subscriber data such as credit card information and email addresses, which can help news organizations build their customer databases.

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