Is Facebook's "10 Year Challenge" really a scheme?


"Imagine that you wanted to train a facial recognition algorithm on age-related characteristics", she wrote. In 2017, Facebook vowed that its users control whether Facebook can recognize them in photos and videos. "Are they looking at whether you tend to be aging faster than the rest of us?"

You look a little different than you did 10 years ago, right?

Social games, memes. anything in which a user has to enter data. are questionable. Not only common users but even celebrities are following this new trend.

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Within 24 hours, the meme went viral. They even dropped it in Europe back in 2012 because of privacy concerns from the Irish regulators, then reintroduced it in 2018 with promises that it would be GDPR-compliant. They aren't receiving anything in return other than the warm glow of a humblebrag, because let's face it if you really look ten years older then you are unlikely to participate in the challenge.

Wired journalist Kate O'Neill wrote that it was "plausible" Facebook could be using the pictures to train its photo-scanning algorithms. It gets better - it's set 10 years apart, a good figure number for the algorithm and thanks to the hashtag, it's easy to gather the data there.

Her views, just like Britton's, were met with Skepticism with the tweeps, some of who contended that Facebook already has all the data that it needs, so collating your existing photos won't make much of a difference. Well, it doesn't really have one, other than it being just a bit of "fun", or to remind us of our once awful hairstyle choice and fashion faux pas.

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While some trans people posted that they were uncomfortable sharing photos from before their transition, plenty jumped in with gusto. Thomas Keenan, Canadian author of the best selling book Technocreep, provided the National Post with the example of the Mondelez Smart Shelf, a grocery store shelf "which can already work out your gender, body mass index and approximate age and if you are a good candidate, shoot you a coupon for Chips Ahoy cookies". "Has anyone considered that Facebook's "How Hard Did Aging Hit You" Challenge is just a way to refine facial recognition technology?"

Facebook has been at the centre of data mining and privacy breach accusations, and experts are warning the trending "10-year challenge" meme could be yet another effort to mine valuable data.

If you're still on Facebook, you have no doubt caught a glimpse of the latest meme people are sharing.

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However, by bringing up the question, O'Neill makes one very important point-that we all need to think more carefully about how and why we share the personal information that we choose to upload to the Internet.

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