OnePlus developing its own Smart TV

OnePlus founder Pete Lau.   Twitter/@petelau2007

OnePlus seems to be focusing on "intelligent connectivity" with the OnePlus TV that is likely to be backed by 5G. Pete Lau, the CEO of the company stated that OnePlus has "been a team of dreamers, united in mission to share the best technology with the world" in an attempt to clarify the rationale behind this new product.

OnePlus CEO Pete Lau will lead this new division, where they'll attempt to balance "high-quality hardware with the latest in technology, developing a seamless user experience, and crafting hardware that is minimalistic and timeliness in design". After building a reputation around stylish, well-equipped, unlocked phones for cheap, the company achieved profitability on more than $1 billion in revenue a year ago, and recently earned the backing of T-Mobile for its first US carrier deal.

On the surface, OnePlus appears to be following in the footsteps of Xiaomi, which became a big brand by selling cheap-yet-powerful smartphones, and then used the same formula to expand into all sorts of gadgets, including smart TVs and scooters. The chosen victor will receive one of the smart TVs, as well as a trip to the launch party.

The first TV by the company will be called the OnePlus TV, Pete revealed.

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India's smart TV is estimated to grow at a CAGR of 30.2 percent during 2018-24.

At present, we feel the current market of TVs is still feeling quite traditional in their functionality and experience. It also points out that penetration of smart TV vendors has increased in the country.

The move is said to arrive in a bid to make connected device experience better for users.

If you were asked to guess which smartphone maker now has plans to launch its own television, you'd say OnePlus, because read the headline. Just like the naming of the OnePlus One and Oxygen OS, the company is now asking its users to come up with a name for the OnePlus TV.

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Home is where anyone wants to have the most crucial experience with entertainment and OnePlus Smart TV will help to bring out the benefits with intelligent connectivity.

Yes, as it has a learned lot of lessons from OnePlus smartphone business and also has been quick to understand the pulse of the consumers who look for value for money products that offer good features and yet doesn't burn a deep hole in their pocket. Unfortunately, there is no information about the technical specs or other features of the OnePlus TV.

Pau describes the TV as a smart home device first and foremost - a hub for all your other devices. This also makes it clear that OnePlus TV is expected later this year or early 2019. We'll have to wait and see what all it entails, as OnePlus isn't sharing any particulars at the moment.

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