Coca-Cola is considering marijuana-infused drinks

Image Source Mike Mozart  CC BY 2.0  MGN

"The space is evolving quickly", Coke said.

Coca-Cola insisted "no decisions have been made at this time" and said it would not comment on further speculation.

The Coca-Cola Company is said to be in "serious talks" with Aurora Cannabis Inc., on the possibility of developing marijuana-infused beverages.

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Beer giant Molson Coors announced August 1 it was teaming up with Canadian medical marijuana grower The Hydropothecary Corporation to develop cannabis-infused non-alcoholic beverages.

Coke says it's following the debate over the ingredient cannabidiol or CBD oil.

It seems like all the cool kids are doing it, but many were surprised to see that the world's largest beverage company is considering dipping its toes into the cannabis market.

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However, following the news, the Coca-Cola Company released a statement of their own, stating that, as of now, they were only exploring their options. Cannabidiol - or CBD - is not a mind-altering or psychoactive substance, while its relative, tetrahydrocannabinol - or THC - is.

With Canada legalizing recreational use of the cannabis drinks, the Coca Cola Co. Similarly unclear is whether Coca-Cola would make a public announcement should the deal come to fruition (or if it would quietly white label a product under the Aurora brand).

The world's largest spirits maker Diageo (DGE.L) is also reportedly in talks with at least three Canadian cannabis producers as it considers a possible investment. Last month Coca-Cola announced that it was buying the Costa Coffee chain in a near-£4bn deal that underlined the growing appeal of the global coffee market.

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Heather MacGregor, a spokeswoman for Aurora, said in an emailed statement that the cannabis producer has expressed specific interest in the infused-beverage space, and intends to enter that market, BNN Bloomberg's David George-Cosh reported. The Edmonton, Alberta-based company has soared along with other pot stocks in Canada as the country gears up to become the first Group of Seven nation to legalize cannabis on October 17.

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