McDonald's Mints MacCoin to Mark Big Mac's 50th Anniversary

McDonald's Mac Jr Big Mac 4

Beginning at lunch time on August 2, customers can receive a MacCoin with the purchase of a Big Mac at 14,000 participating restaurants across the US, while supplies last.

Speaking of coins, one only needed a few-or just a half-dollar coin-to get a Big Mac when it hit the national USA menu in 1968 at the price of 45 cents. Buy the sandwich and get a MacCoin to get another at some point (that is, assuming you're not a collector; McDonald's will rollout five designs of the coin, one for each decade the Big Mac has been around).

Over the course of its 50 year history, the Big Mac has become an ubiquitous global icon.

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According to a press release, the MacCoin, accepted in 57 countries, will be available in "five designs celebrating the five decades of the Big Mac" and it "will have a globally accepted value drawing inspiration from the Big Mac Index - the burger is so ubiquitous that The Economist even uses it to measure global purchasing power".

To celebrate the birth of one of the world's most popular burgers, McDonalds is launching its own cryptocurrency.

McDonald's is fighting to hold onto customers as the Big Mac turns 50, but it isn't changing the makings of its most famous burger.

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More than 14,000 McDonalds restaurants will be taking part in the scheme to bring customers back to the fast-food chain.

As with many of McDonald's popular and long-lasting menu items, the idea for the Big Mac came from a franchisee.

His great-grandson Nick Delligatti said: 'When my great-grandfather Jim Delligatti invented the Big Mac at his grill in Uniontown, Pennsylvania, he just wanted to make his local customers happy'.

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McDonald's agreed to let Delligatti sell the sandwich at a single location, on the condition that he use the company's standard bun. McDonald's added the Big Mac to its national menu in 1968 after Delligatti tested the burger in his Pittsburgh restaurants.

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