Netflix is testing out a more expensive tier

Netflix might be on the verge of launching its most expensive plan ever

Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing.

Video streaming behemoth Netflix is said to be testing a new high-tier service dubbed Ultra. As reported by Tutto Android, this new "Ultra" streaming tier from Netflix will offer the exact same benefits as the existing Premium tier which includes 4K streaming for up to 4 devices simultaneously. The Ultra tier is being tested at €16.99 in Europe, which equates to £14.99 in the UK. Newsweek has learned that the company's rollout plans for the new pricing tier are not yet definite, and it's not clear if the new tier-the only one to have High Dynamic Range (HDR)-will extend outside Europe. To add further insult to injury, some users also report the test halving the number of screens for both premium and standard users in order to make Ultra look more appealing.

At present, the Premium tier, which is priced at £9.99 per month in the United Kingdom, allows for viewing on up to four screens at once, plus gives access to 4K HDR content - in Dolby Vision too if your TV supports it.

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The difference between Ultra and the present Premium tier is subtle.

Netflix's current plans go for €7.99, €10.99, and €13.99 respectively.

For now, we will have to wait and see what Netflix does.

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She said: "We continuously test new things at Netflix and these tests typically vary in length of time". The ever-expanding company, which is now led by CEO Reed Hastings, has 125 million memberships in 190 countries.

Netflix confirmed to CNET it was testing the new tier, stating it is looking at different price points and features to understand how consumers value the service. So, you have to earn it first by doing spectacular content that everybody wants to see. This time, the company is testing price electivity.

So what more do you get for this extra money?

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