AMC unveils $20-a-month rival to MoviePass

AMC Theatres unveils $20-a-month rival to MoviePass

Dubbed AMC Stubs A-List, this new subscription service expands on the company's existing loyalty program, taking the fight to MoviePass directly.

While MoviePass is a cheaper option, Variety said AMC will also offer their subscribers screenings in IMAX, Dolby Cinema and RealD. In addition, the service can be used to see the same movie multiple times. But if those plans aren't enough to quiet the hesitations you have about the company, you'll have the chance to make the switch to AMC on June 26. In the end, it sounds like Stubs A-List will be a lot more flexible than MoviePass, but we'll see if that's enough for the general public to justify the higher cost.

Additional benefits include "100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theatres". However, with MoviePass you get to see more movies per month at less of the cost, and you can go to nearly any theater in the USA to use the service (not just AMC theaters). "It's simple, seamless, and a great way to go to the movies". That means MoviePass actually loses money as more people sign up. A few days after MoviePass's new subscription plan made headlines, the company called MoviePass a "small fringe player" and threatened legal action. AMC has been particularly critical of the ticketing-service, which they believe to be unsustainable.

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Five months later, MoviePass stopped working at certain AMC theaters, including Empire 25 in NYC, the Universal City Walk, AMC Loews Boston Common and the AMC Century Plaza.

MoviePass forcefully responded to AMC's announcement on Wednesday.

Will AMC's new plan give MoviePass a run for its money? AMC is the largest theater chain in the world.

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AMC is estimating that subscription members will see an average of 2.5 movies a month. You can also book your tickets online and in advance, something that MoviePass doesn't allow.

That "sustainable" reference is a clear dig at MoviePass, an independent movie ticket subscription service that has been losing millions of dollars with monthly rates as low as $6.95 as it has built a subscriber base that recently passed the 3 million mark.

"Heard AMC Theaters jumped on board the movie subscription train".

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