Global smartphone market declines in Q1 2018, Samsung leads: IDC

The efforts have been realized as the performance of Chinese brands in MEA, Europe and the rest of the Asian markets has been strong. Outside of the new flagships, the A series and J series continued to drive most of the key volume in both developed and emerging markets.

Smartphone shipments in China fell below 100 million in the first quarter of this year, the first time since Q3 2013, a report showed.

Even though Huawei's high-end smartphones haven't been the dearest on the market hence the increase in their popularity in China, buyers still preferred its cheaper mid-range devices like the lite versions of popular high-end models in markets where it is increasingly becoming a popular alternative to pricey offerings from Apple and Samsung like Western Europe.

OPPO held the fifth position with its year-over-year decline of 7.5 per cent more a result of the China slowdown than of its performance overseas.

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The brands are investing in countries and regions outside China to offset the weak demand in the home market.

Xiaomi's entry-level Redmi 5A smartphone, which started selling in Kenya in March during the Jumia Mobile Week and remains on sale through the online retailer and several offline stores like Anisuma, is singled out as having made quite an impact in another price-conscious market: India.

The Korean tech giant Samsung has leapfrogged Apple to become the number one smartphone brand in the first quarter. This was partly due to an increase in feature phone shipments by some key brands such as Nokia HMD and Reliance Jio who both saw YoY growth.

Details on the top five smartphone makers for Q1 2018. Xiaomi shipped a total of 27 million smartphones in Q1 2018 and is growing in India. If the order stands, it will influence ZTE's smartphone business globally - affecting the company's ability to source critical components from the likes of Qualcomm and Google, among other USA technology providers.

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Transsion Holding, the group company of three smartphone brands - iTel, Tecno and Infinix, shipped over 10 million units in Q1 2018.

Industry data reveals that Samsung was leading from the front during the first quarter of 2018 with a massive global smartphone market share. The company regained its top spot from Apple in the quarter.

Samsung's shipment grew 5% QoQ with the launch of its latest flagship, Galaxy S9 and S9 Plus.

Meanwhile, iOS share has held steady across the big five markets in Europe, the US and Australia, in contrast to continuing growth in urban China. Samsung shifted 78 million handsets and has 22 per cent of the market, while Apple sold 52.2 million and has 15 per cent. Apple shipped 30 million units of this super-premium model in the first two months after launch last November, but less than half as many iPhone X units shipped in the first quarter of 2018. The company stands at the fourth position, with a market share of 8.4 percent, which is nearly double as compared to 4.3 percent in Q1 2017.

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