Disney will create live content for Twitter

Twitter Gets Live ESPN Shows In New Deal

Twitter has taken wraps off plans for more than 30 new collaborations in the areas of entertainment, news, sports and gaming in 2018, part of its slew of announcements at its annual NewFronts presentation this afternoon in NY.

Twitter has been partnering with media outlets for some time now - of 16 content partnerships announced in 2017, the company said it has been able to secure sponsorship or advertising for all of them. The "brand-safe" pilot series include Born and Bred with Josh Peck, Wolf It Down with Tyler Florence, Voodoo Dating with Matt Cutshall and City Tours with Sara Hopkins. As part of this deal, Twitter and ESPN will launch specific live shows in the coming week. Twitter has also renewed its deals with Live Nation and Viacom.

The company announced that daily video views nearly doubled on its platform in the past year.

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"We're not guessing, we're listening".

BC-US-Disney-Twitter, 73 Disney, Twitter to create live content and ads across genresEds: APNewsNow. "In the past year, we've really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests". Two of the deals are for new series, while one adds to an existing series and another focuses on individual documentary-style content.

Barstool Sports: An eight-episode Twitter exclusive, Barstool Live is a new show offering insight on some of the biggest sporting events in the US with Pat McAfee, Dean "Big Cat" Katz, and sports writer PFT Commenter. This year, it will do that again and also create branded shows for Comedy Central, BET, MTV News, and MTV International for the platform. In addition to the recently announced weekly live stream MLB game and highlights package, MLB will live stream a brand-new show on Twitter around the MLB All-Star Game and Postseason. Live content launching from these brands will be announced at a later date. The channel has been working closely with Twitter since 2007.

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Sports and gaming is another area Twitter hopes to dominate. The new format will also allow fantasy fans to ask questions using Twitter's live tools.

According to the agreement reached by both companies on Monday, the content will mainly cover live broadcasts.

ESPN senior vice president for Platform Ad Sales Strategy & Global Operations at ESPN Travis Howe explained that social platforms were putting a major focus on sport-related content.

Suspect accused of killing sheriff's deputy in Maine has been captured
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