Amazon, Best Buy get smart in new TV retail deal

Amazon CEO Jeff Bezos with Best Buy

Amazon (NASDAQ:AMZN) and Best Buy (NYSE:BBY) are in a new partnership to sell different TV models powered by Amazon Fire. For the first time ever, Best Buy will be a third-party seller on Amazon, starting with this new line of televisions.

The standout feature of Fire TV Edition models is the inclusion of a Voice Remote with Alexa.

"Connect any HD antenna and instantly use Alexa to search for and watch broadcast TV, or choose from a vast catalog of streaming TV episodes and movies", the companies wrote in a news release. Other streaming services, such as Netflix, HBO, PlayStation Vue, Hulu, as well as Amazon Prime, will be included.

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While Best Buy and Amazon announced the deal Wednesday, the companies' CEOs, Hubert Joly and Jeff Bezos, sat side by side talking about the deal with a handful of reporters on Tuesday.

Amazon CEO Jeff Bezos boasted that the new TVs will "deliver attractive visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa".

In the future, Best Buy may carry TVs based on Amazon's Fire TV OS from other brands, including models that include direct access to Alexa.

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The retailers announced today (April 18) that they're joining forces to sell televisions across the USA and Canada.

Each of the TVs will also have Alexa voice assistant capabilities built-in.

This partnership also shows that Amazon realizes it needs to cooperate with retailers as it becomes more of a hardware company, Baker said.

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Amazon and Best Buy have deepened their retail partnership. Customers can learn more at www.bestbuy.com/FireTVEdition or www.amazon.com/FireTVEdition. As the old adage goes: "If you can't beat them, join them", and today, Amazon is doing just that. In fact, where Amazon and the internet in general have driven some brick or mortar stores out of business, Best Buy remains and - as of the end of its last fiscal year - is actually on something of an upswing. We do this by solving technology problems and addressing key human needs across a range of areas, including entertainment, productivity, communication, food, security and health.

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