James Sutherland lauds Cricket Australia's new broadcast deal with Seven and Foxtel

Today’s ASX announcement

Nine was reportedly losing more than $20-30 million a year on the cricket and only making a profit when the Ashes series rolls around (they'll still be broadcasting the upcoming 2019 series).

However, it's understood that Nine dropped out of contention yesterday, which is not surprising given it recently poached the tennis rights from Seven for $300 million.

Cricket Australia have experimented with live streaming in the past, but now its Prime Time, with Foxtel's Now streaming service providing access over the internet to Cricket lovers across the country.

There will also be a new digital partnership between FOX SPORTS and CA's digital arm, Cricket Network.

Fox plans to launch a dedicated cricket channel and will exclusively broadcast the Men's One-Day and T20 Internationals. A partnership that enables us to further evolve our business model into a new future.

Foxtel would have the exclusive rights to some Big Bash League (BBL) games, ODIs and T20s and will simulcast domestic worldwide cricket.

In doing so, it replaces Seven, which has been Australia's premier tennis broadcaster for more than four decades.

Men's global cricket Down Under will take a new shape, with Seven and FOX SPORTS broadcasting all Test matches throughout the summer.

The Big Bash moves from Network Ten to the Seven Network, who will show 43 games on free-to-air, while Fox Sports will simulcast those 43 matches and also broadcast the 16 games not shown on Seven.

Network Ten Chief Executive Officer Paul Anderson said: "We are disappointed that our bid for the cricket television rights was rejected".

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"In response to media speculation concerning cricket rights, Seven West Media Limited advises that it has been informed by Cricket Australia that it is the successful bidder with Foxtel", a statement posted to the ASX said. We will give fans the most compelling, entertaining and innovative coverage of cricket with more choices, more games, more programs.

"Network Ten and our BBL team led by David Barham revolutionised the way cricket is broadcast in Australia and attracted new, younger viewers to the game".

"What we are particularly proud of in this partnership is the focus on extending our broadcast coverage of women's matches".

It essentially means Seven has paid $80m for simulcasting rights. AdNews has approached Foxtel for comment.

If the deal is inked as reported, it will be interesting to see is how much impact simulcasting worldwide cricket on Foxtel will have on FTA ratings next summer.

Mr Fifield argued other major sporting codes such as the AFL and NRL put some of their matches behind the pay-TV "paywall" on an exclusive basis.

"What we have been all about through this process is about arriving at a landing point that allows more cricket to be telecast and broadcast".

The competition has been a jewel in Cricket Australia's crown in recent summers with sell out games and consistently strong TV audiences.

"It will be cricket like they have never experienced before".

"We will have more content on television over the next 5 years than ever before".

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