Apple plans to develop high-end headphones

Apple to Take on Bose and Sony's Noise Cancelling Wireless Headphones This Year [Report]

Capitalising on the surprise success of the company's AirPods, Apple has been rumoured to have been working on high-end, over-the-ear, noise-cancelling headphones and a new report from Bloomberg seemingly confirms these whispers. In addition to that, the report says the new Apple headphones were scheduled to launch sometime at the end of this year.

Apple-owned Beats now sells high-end on-ear headphones that you can find inside the company's own retail spaces, however, a recent report suggested that Apple is developing its own-brand high-end headphones that it's going to launch later this year.

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According to Bloomberg, the headphones will feature high-end sound and even some tech featured in Apple's HomePod. There are also concerns that this new product could end up cannibalizing sales from the Beats brand that's also owned by Apple. Currently, Apple's Beats Studio 3 headphones retail for $349.95 but can be found on Amazon for $279.99.

According to the latest statistic, companies like Beats, Bose, Sennheiser, Sony and Skullcandy are the leading players in a headphone market that will generate $20 billion in annual revenue by 2023, almost doubling this year's projected sales, according to Research and Markets. There's been no indication yet on when, if ever, Apple would release these headphones. However, unlike what some might expect, they won't be from Beats by Dre, a subsidiary of Apple. The HomePod is priced more than $100 higher than its main voice-activated competition from Sonos, and $200 more than an Amazon Echo, but $50 less than a competing Google Home Max.

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No word as yet on how much these headphones will cost.

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