Amazon Launches Grocery Delivery via Whole Foods

Whole Foods Grocery

Now, it's rolling out something new for Whole Foods patrons: two-hour delivery.

Amazon announced on Thursday that it will begin delivering groceries from Whole Foods Market through Prime Now in four U.S. cities today. Furthermore, Amazon intends to expand its Whole Foods groceries delivery service across the United States later this year. The market is starting to get crowded with Walmart, Kroger and others wanting to deliver your groceries.

It's unclear if Greeley's title will change or whether his appointment will affect Whole Foods CEO John Mackey's role. If you want those groceries in an hour, you'll have to spend at least $35 and pay an extra $7.99 delivery fee. Sometime in the future, the online retailer is also planning to install Amazon Lockers at Whole Foods locations, notes GeekWire. Of the 27 current and recently departed Whole Foods workers interviewed, many see the system as punitive and believe that employees are forced to focus on paperwork at the expense of satisfying consumers. While some customers may personally feel like they also spend billions at Whole Foods, Amazon promised to bring down the high prices of the popular grocery chain.

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"Prime now provides an nearly unparalleled service that digitally-native customers expect, driven by convenience, flexibility and, most importantly, immediacy". The service is available daily between 8 AM and 10 PM, giving customers access to a wide variety of fresh and organic produce, bakery and dairy items, meat, and seafood.

Amazon has launched free two-hour delivery from Whole Foods Market stores via its Prime Now service, beginning in select markets and expanding across the country through the rest of the year. Amazon hasn't disclosed the number of Prime members, but market research firm CIRP estimates it to be over 90 million in the USA alone. Last year, Bloomberg reported that Whole Foods had closed a deal with Instacart for exclusive delivery. Walmart, the country's largest grocer, has aggressively expanded its buy-online-pick-up-in-store option throughout the country and is eyeing same-day deliveries in NY. "The Whole Foods business model is built around great fresh foods and that is a type of shopping that the vast majority of people prefer to do on their own".

Neil Lindsay, VP of worldwide marketing at Amazon, will take on most of Greeley's former responsibilities at Prime, according to a source.

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Barclays analysts, meanwhile, have closely followed Whole Foods in-store developments.

That means you can't mix together items offered by Amazon's shop and Whole Foods' shop and expect them to be delivered together.

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