H&M threatened with boycott over "racist" ad

Others pointed out there appeared to be no racial undertones but asked whether there had been a significant'oversight in the advertising campaign

Over the weekend, social media users claimed that this was racist because monkey is a known racial slur. But sometimes things slip through, and you're left wondering, "How did it get to this point?"

That was the Weeknd's reaction to a controversial new H&M ad depicting an African-American child wearing a sweatshirt emblazoned with the slogan, "Coolest Monkey in the Jungle".

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H&M removed the image, but kept in place other designs modeled by white children.

The clothing retailer has apologised in a statement saying which also confirmed the "image has now been removed from all H&M channels". "We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines".

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H&M apologized on Monday - but some people think that isn't enough. "We, who work at H&M, can only agree", an H&M rep told Pitchfork. "We sincerely apologize for this image", the company said.

Toronto-born singer The Weeknd, who has worked with H&M on his own clothing collection, tweeted that he would sever his connection with the brand. "We will thoroughly investigate why this happened to prevent this type of mistake from happening again".

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The Weeknd started working with H&M in 2017, modeling in their campaigns and developing pieces for the company under his XO brand.

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