Steve Jobs Jeans Wins Apple Lawsuit Because Letters Aren't Fruit

“Steve Jobs” trademark now belongs to an Italian fashion startup

Steve Jobs Inc. was founded by two Italian brothers, Vincenzo and Giacomo Barbato, according to Business Insider Italia(via Quartz).

Of course, Apple made a decision to sue them over the trademark and lost their fight in court. The company manufactures clothing and accessories and has a logo that is very similar to Apple's "bitten apple" logo. Two brothers in Italy put that to the test and won a legal battle with Apple to name their company Steve Jobs.

The company's Facebook page shows it makes jeans, T-shirts and bags, and carries a series of quotes from Jobs himself such as "Don't waste time living someone else's life".

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To rub more salt in Apple's fresh wound, the brothers also plan to release their own line of electronics as well under the same name.

Apple had sought to challenge the company by claiming its logo infringed on its own trademark, but despite the "leaf" and the indentation on the Italian company's logo, the fact that it was a letter rather than a fruit, meant it was not deemed to breach Apple's. However, for now, at least, the brothers are free to use both the name and the logo. The Italian company's logo is a simple "J" with a bite taken out of it. They had spent years designing clothing products for other brand names, but they chose to begin the process of setting up their own clothing company after becoming fed up with producing products for others.

"We are working on a line of highly innovative electronic devices, projects we have been working on for years", they said in a statement.

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It also isn't just the name but the Steve Jobs logo too that has quite some similarity with that of Apple.

"We will still respect the name of Steve Jobs", they said.

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