Facebook will now let you temporarily mute a friend's posts

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Researchers at Facebook David Ginsberg and Moira Burke cited the new "snooze" feature as a way they planned to address previous criticism.

Did you unfollow a bunch of people on Facebook during the 2016 election and forget to follow them back after the dust had settled?

Facebook would prefer that you don't unfriend your old high school buddies every time they say something you disagree with.

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"For example, on social media, you can passively scroll through posts, much like watching TV, or actively interact with friends - messaging and commenting on each other's posts".

According to Tech Crunch, Facebook will notify you when the 30 day Snooze period on a user has ended. You will receive a notification when a Snooze cycle comes to an end though, and it can be reversed at any time if you change your mind. With it, you can easily mute one or some of your friends' posts who keep on publishing irritating cat videos. As cynical as it might sound, adding something like a Snooze button allows people to better create an environment where you can silence dissenters and make it so you only interact with people that like the stuff you do, that think like you do.

The idea is for people to have more control over their news feeds - in case they are having tensions with a friend or partner, or if people want to avoid certain topics.

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But the mute button is not a new feature.

Facebook's own research team found some pros and cons of using its social media platform. One of them stated that social media ruins our society. The reason for it is not clear. This feature is launching today on Facebook (I'm already seeing the Snooze option myself), so go find some annoying posts to silence.

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