Facebook to Introduce Ads at Start of Videos

Facebook to Introduce Ads at Start of Videos

The leading social network will next year test showing short ads before videos on a new "Watch" section devoted to just that activity, according to a blog post by product manager director Maria Angelidou-Smith and product manager Abhishek Bapna.

However, advertisements in the middle of a video could also increase the total time spent, but Facebook has said in its blog spot that it would no longer allow ads in the middle of videos unless the videos are at least three minutes long, which Wieser said may encourage companies to produce longer videos.

The social network also said it is updating its News Feed content ranking system to ramp up distribution of videos by popular publishers or other creators.

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Going forward, Facebook will show more videos in your News Feed that you are most likely to watch over and again-"for example, shows or videos that are part of a series, or from partners who are creating active communities". But Facebook also has plans to let people submit shows or videos as they do on Alphabet Inc's YouTube.

In a move that will push more videos to users, Facebook has announced it will introduce pre-roll advertisements on its video-on-demand service "Watch". This is a shift from the previous policy of eligibility for ad breaks started at videos of 90 seconds and the first break possible at the 20-second mark.

Facebook's News Feed, which comprises posts from friends and businesses, is the first thing its 2.1 billion users see when they open the mobile app or go to the website, making it valuable online real estate.

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"Today, the majority of video discovery and watch time happens in News Feed. Viewer satisfaction numbers are typically hard to lift, so this indicates a positive shift - increasing the likelihood people will continue watching the content through the break". By so doing, show creators will be able to grow an audience for new shows, while people will be able to connect with content they may be interested in.

The Ad Breaks test has now been further updated, and will only support Pages with more than 50k followers.

Meanwhile, Facebook is investing more money in video.

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