YouTube removes ads on 2 million inappropriate children's videos

YouTube promises 'aggressive' action over predatory comments on videos of children

The platform would play ads for Mars, Cadbury, Deutsche Bank, eBay, Amazon, BT, and Adidas, among others.

YouTube's crackdown comes on the heels of the company's announcement last week that it would increase oversight for videos marketed toward children to ensure they are "family-friendly". There's a particular feature found in YouTube Go that you can't get in the regular YouTube app - sharing downloaded videos with friends over Bluetooth, eliminating the data load altogether (aside from the downloading part, of course).

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YouTube's VP Wright further stated that "a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not" for the new efforts "to remove them from YouTube". The company is also working to fix an issue with its autocomplete feature that returned "s*x with kids" on a search for "how to have", according to Engadget.

It doesn't stop there, however, as YouTube has also removed advertisements from almost two million videos and over 50,000 channels that were "masquerading as family-friendly". Designed and developed with Indian users in mind, who will be able to test the app first before a broader rollout, YouTube Go is meant to work more effectively in areas where connectivity is more limited. The Jolt Journal even tested in several browsers and have been removed. "Earlier today our teams were alerted to this terrible autocomplete result and we worked to quickly remove it", YouTube told BuzzFeed News on Sunday. "We are investigating this matter to determine what was behind the appearance of this autocompletion", a Google said.

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YouTube did not immediately respond to PCMag's request for comment but told VICE News it has, over the past week, also disabled the comments on more than 625,000 videos, which had been "targeted by child predators".

Google's Johanna Wright explains in a blog post that these changes to enforcement "will take shape over the weeks and months ahead as we work to tackle this evolving challenge". Its search algorithm also filters out offensive, hurtful, or inappropriate queries about people.

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