"It" pulls in $117 million, sets box office records

Stephen King adaptation It was expected to do well at the box office, but its opening weekend has surpassed expectations with a $180m (£136.4m) haul that's broken all manner of Hollywood records.

Stephen King wrote "It". But as everyone will observe, its primary distinction is its likeness to a clown.

The horror film, which centres around Pennywise the clown - a shapeshifting entity which is millions of years old and terrorises children by exploiting their fears and phobias - has been hailed a great success.


"It" pulls in $117 million, sets box office records

It also generated the third largest opening weekend of 2017 behind only the $174.8M of Beauty and the Beast and the $146.5M of Guardians of the Galaxy Vol. 2. In the category of horror, Paranormal Activity 3 reached the highest revenue with $52.6 million. Wind River dropped 49% to an estimated $3.2M while the toon Leap! fell 48% to an estimated $2.5M. That's a staggeringly huge figure for any movie to open with, and a basically impossible one - until now, apparently - for an R-rated horror movie. "It" comes surprisingly close.

That's a hell of a lot better than some of the other new releases that came through this weekend, though. Homecoming has now earned well over US$800 million - its worldwide total will be $823 million after this weekend.

They end up banding together to do battle with the evil Pennywise (Bill Skarsgard).

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"A terrific marketing campaign and a movie that delivered on the promise of a scary good time in the theater", assessed Degarabedian.

Furthermore, it must help that the terror in the film underscores a compelling story, something lacking in a large percentage of such movies.

"In today's theatrical marketplace you can get extremely lucky and you can get extremely unlucky", said Toby Emmerich, president and chief content officer of Warner's motion picture group.

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"It" was initially projected to post a much lower debut weekend, however a stream of positive reviews, which included an 86 percent "fresh" rating on Rotten Tomatoes, boosted the New Line and Warner Bros film's performance.

IT's Bill Skarsgård weighs in on the scary clown epidemic
The 8-bit visuals are also fitting, since they feel like something you might have seen when the novel was originally published. Those scenes were far more effective than the scary ones, and made the movie engaging when it failed to be frightening.

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