Netflix future in doubt as Disney looks to take back control

Marvel and Star Wars films will be Disney streaming exclusives

Walt Disney Co (NYSE:DIS) on Thursday confirmed what many had suspected recently - that its future Marvel and Star Wars films will be offered streaming online exclusively on Disney's own upcoming streaming service.

"We've now decided we will put the Marvel and "Star Wars" movies on this app as well", Iger said during a question and answer session at a communications conference, Variety reported.

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At the time, it was uncertain whether the Marvel and new Star Wars movies, which are now available to stream on Netflix thanks to an exclusive deal the company struck with Disney this year, would stick around the popular streaming service. The proposed service would bring Pixar, Lucasfilm, Marvel Studios, and any other Disney made film under one streaming umbrella. The upshot is that Netflix, at this point, is big enough that the loss of a single partner - even a name-brand one like Disney - isn't enough to rock the boat. The former will be launching sometime in 2019 with the latter being targeted for an early 2018 date.

Obviously, the thinking here is that Netflix needs Disney more than Disney needs them.

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Iger also said that Disney has spent time and money developing original films for the app. Disney studios will produce four to five original films for the app, which is scheduled to launch in 2019. Since Disney's service won't launch for roughly two years, they have not yet announced the full specifications of their service, or how much it will cost.

For now, you can still catch all your Marvel and Stars Wars movies on Netflix.

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Some of Netflix's more popular original shows are the ones it's produced with Marvel - series like "Daredevil", "Jessica Jones" and "Luke Cage". Disney shares were down almost 3% in midday trading after the news broke, on what has so far been a down day overall for the Dow and S&P 500 indexes.

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