Jaguar Land Rover Gorillaz recruitment campaign nets first engineer

Jaguar to reveal the steering wheel of the future

But it gives us an idea of what owning a auto (or just a wheel) might look like in a few decades time.

Jaguar Land Rover is revealing the intelligent and connected steering wheel of the future during the inaugural Tech Fest at Central Saint Martins art, design and technology college in London, UK.

The steering wheel concept lives in your home and becomes your trusted companion.

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Jaguar has revealed its vision of the steering wheel's future; an AI-equipped, voice-activated steering wheel that's removable from the auto.

Sayer will also be connected to on-demand services that would help people hail rides and ensure that the rides arrive at the right time, says the report.

The AI-based steering wheel, which will serve as a concierge as well as a warning system, will be featured in the company's upcoming concept vehicle, dubbed the Future-Type.

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The company also says the wheel could signify membership to an on-demand auto sharing service, where members can share their own personal vehicle with the community, or have access to cars without actually owning one.

Need to be at a meeting two hours away from home by 8am tomorrow?

The goal is to create a future of autonomous, connected and electric cars where users don't own a single auto, but instead, call upon the vehicle of choice where and when they need it. It could be used either as part of an on-demand service that ensures people have access to a suitable vehicle or for a sole-owned auto. Sayer will apparently "advise which parts of the journey you might enjoy driving yourself", so yes - it is an actual steering wheel, and not just a very fancy version of Siri. All you'd have to do when you get into a new self-driving vehicle would be clip this personal steering wheel onto the dashboard and use it like a personal assistant. We suppose the legal and safety implications of that future is still up for debate, but in the meantime the folks at Jaguar Land Rover are thinking that maybe the steering wheel could still be kept, but it could be improved upon greatly.

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The wheel itself is named after Malcolm Sayer, who worked as a designer at Jaguar between 1951 and 1970.

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