Ford and Domino's are experimenting with automated pizza deliveries

Making pizza deliveries with self-driving cars

Randomly selected customers in Ann Arbor will receive their order from a self-driving Ford Fusion Hybrid.

The test will use Ford Fusion Hybrid Autonomous Cars that are outfitted with containers to hold pizza that Rous Enterprises a partner with Domino's created to keep pizza warm during their trip from store to consumer. The cars will be manually-driven by a Ford safety engineer and staffed with researchers.

The goal of Ford is building, at scale, fleets of autonomous vehicles that are capable of servicing different industries such as this one.

The announcement made Tuesday, Aug. 29 details the Ann Arbor-based pizza chain's move to collaborate with an automotive company to better assess how delivery can be improved today and how it might change in the future.

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Not just autonomous cars, but delivery trucks and vans too, wiping out millions of jobs in the United Kingdom as computers do the job the driver once did.

IBD'S TAKE: Domino's has been a delivery and mobile ordering leader for years, fueling earnings and stock gains. Ford said in a blog post that this test is essentially to learn how consumers interact with autonomous vehicles when they arrive at their house-rather than how these cars will get themselves to their drop-off locations.

"We need to make sure the interface is clear and simple". The tech-geeked food firm is working with Ford Motor Company (NYSE: F) to get ahead of the autonomous vehicle trend and adapt its method of bringing pies to the door.

Ford a year ago announced plans to launch production of its first fully driverless vehicle in 2021, emphasizing that it will target fleet users, rather than retail customers.

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Customers will be able to track the delivery vehicle through Global Positioning System. Researchers from both firms will research the customers' reaction and perspectives on having their food delivered by a robotic auto. A text message will give them instructions on how to get food from the auto.

A Ford self-driving delivery vehicle is pictured in front of a Domino's pizza restaurant in this undated handout photo obtained by Reuters August 28, 2017.

The experiment will help Domino's understand how customers will interact with a self-driving auto, says company President Russell Weiner.

Roush Enterprises will use its Heatwave Compartment to keep the pizzas warm. Will people be able to determine which side of the vehicle the pizza is on?

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